Privacy policy
How we handle your personal data, and your rights under UK and EU GDPR.
Last updated: 18 June 2026
Who we are
LataSys Limited (“LataSys”, “we”) is the data controller for personal data collected through latasys.com. You can reach us through our contact form.
What we collect
- Enquiries. If you use our contact form or the “talk to a human” option in the chat, we collect the name, email, organisation and message you provide, and (for chat handoffs) the chat transcript you choose to send.
- Chat messages. Messages you type into the assistant are sent to our server and to our AI provider to generate a reply. Do not enter sensitive personal data into the chat.
- Strictly necessary cookies. We store your cookie consent choice. We do not use advertising cookies.
- Server logs. Our hosting may process technical data (such as IP address and request metadata) to operate and secure the service.
Why we use it, and our lawful basis
- To respond to your enquiry and provide our services (legitimate interests, and steps to enter into a contract).
- To operate, secure and improve the website (legitimate interests).
- Optional analytics, only if you opt in (consent).
Sharing and processors
We use a small number of processors to run the service, including Microsoft Azure (hosting, in UK and EU regions), Microsoft 365 (to deliver enquiry emails to our team) and our AI provider (to power the chat assistant). We do not sell your personal data.
International transfers
Where data is processed outside the UK or EEA, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.
Retention
We keep enquiry data only as long as needed to deal with your request and our legitimate business records, then delete or anonymise it.
Your rights
Under UK and EU GDPR you have the right to access, rectify, erase, restrict, port and object to processing of your personal data, and to withdraw consent at any time. To exercise these rights, contact us via our contact form. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Cookies
See our cookie policy. You can change your preferences any time using cookie preferences.
Changes
We may update this policy and will revise the date above when we do.